G.MKI.2501 - Consumer testing comparison of USDA and MSA Graded Beef - Japan
| Project start date: | 01 May 2025 |
| Project end date: | 30 June 2025 |
| Publication date: | 16 December 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National, International |
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Summary
The purpose of this project is to demonstrate, through consumer testing in an international market, that beef underpinned by MSA is more consistent than the USDA grading system.
Objectives
The expected outcome of this consumer sensory research is to provide evidence of the MSA product consistency, which can be used in market communications, for both MLA and brand owners.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
