Summary
The Aussie Beef Clubhouse Olympic campaign leveraged the significant promotional opportunity around the 2020 Olympic Games in Tokyo. Despite a delay to the Olympics and other COVID related restrictions, MLA delivered in collaboration with Australian and Japanese partners a large-scale outdoor activation for over 250,000 Japanese consumers.
The Olympic Games period was leveraged by MLA to include:
- media
- trade and industry partners
- consumer and corporate events
- lambassador and influencer events
- menu development
- food service
- VIP programs
- partner retail activations
- Australian Government and AOC activities.
