K.COB.2501 - Country of origin branding - Korea FY25
| Project start date: | 10 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 30 January 2026 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Lamb |
| Relevant regions: | International |
Summary
Sustainability messaging while still in early stages of consumer awareness must also be developed in line with future opportunities for our communications.
Objectives
Build on our brand equity by highlighting attributes of nutrition, safety, easy to cook, good nature and sustainability messaging to ensure a deeper connection and greater chance of repeat purchase.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
