K.CON.2501 - Major Campaign - Country of Origin Branding - Korea FY25
| Project start date: | 05 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 30 January 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Lamb |
| Relevant regions: | International |
Summary
To maintain a strong market position in Korea.
Objectives
Two seasonal integrated marketing campaigns targeting primary purchasers of red meat products for households focused on the Seoul region.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
