N.COB.2501 - Country of Origin Branding - North America FY25
This project involved growing awareness of and preference for Australian beef, sheepmeat and goatmeat in North America. Key activities included consumer campaigns, social media management, website management, trade media and public relations.
| Project start date: | 10 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 30 January 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
This project involved growing awareness of and preference for Australian beef, sheepmeat and goatmeat in North America. Key activities included consumer campaigns, social media management, website management, trade media and public relations.
Objectives
Grow awareness of and preference for Australian beef, sheepmeat and goatmeat in North America.
More information
| Project manager: | Doug McNicholl |
| Contact email: | reports@mla.com.au |
