N.REP.2151 - Promotions at retail in North America
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 31 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Lamb |
| Relevant regions: | International |
Summary
This project involved leveraging supplier relationships with key retail accounts to drive promotional efforts aligned with seasonal/always-on consumer campaigns, and test new promotional activities to drive both in-store and online purchase.
Objectives
Increase the 'physical availability' of Australian beef and lamb.
More information
| Project manager: | Rob Williams |
| Contact email: | reports@mla.com.au |
