V.GID.0001 - MLA Digital Agriculture program review

Summary

The MLA Digital Agriculture Program has successfully undertaken numerous projects aimed at enhancing and understanding the impact of ag-tech adoption on-farm. This project evaluated factors contributing to the degree of success of products developed under the MLA Digital Agriculture Program in the past five years. The findings from this evaluation, supported by both vendor and producer consultations, are intended to be used to develop options that serve as a guide for MLA’s efforts, providing insight into where best to allocate resources and capital, and guide strategies to achieve this for the benefit of all stakeholders.

Objectives

This evaluation had four key objectives:

• evaluate the factors contributing to the degree of success of products developed under the MLA Digital Agriculture Program in the past five years
• gather industry insights through quotes, in addition to quantifying the investment and returns
• adhere to the evaluation frameworks established by MLA to align with company-wide metrics
• inform the development of the next MLA Digital Agriculture business plan.

Key findings

There is an opportunity to expand on current investment categories to provide a more comprehensive understanding to guide future strategic investments in an integrated or broader ecosystem sense.

Benefits to industry

Overall, this report can serve as input to a roadmap for the red meat industry by helping to navigate the complexities of the market, make informed decisions and optimise strategies to successfully address industry wide problems.

MLA action

MLA can use the outcomes and insights gained from this project to guide strategy and future investment decisions.

Future research

The analysis of findings from the historical review, workshops, and domestic/global trends revealed opportunities for MLA to consider when developing the MLA Digital Agriculture Program strategy going forward.