A.BSF.0002 - ABSF and SSF 2025 Reports

Summary

The project created communications plans to deliver the annual reports and engagement strategies for the Australian Beef Sustainability Framework and Sheep Sustainability Framework.

The plans helped to identify the Framework’s audiences, evaluate current communications performance, define communication objectives, narratives, language, key messages and approaches (eNews, media, case studies, social media, PR plans, and guide the themes of the annual updates).

Objectives

• Develop Engagement & Communications Strategies for both the ABSF and SSF, including identification of key stakeholders, previous strategies and a SWOT analysis the framework communications. 
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  Deliver workshops at the respective framework consultative committees to gain stakeholder insights. 
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  Delivery of important targets – audiences, messages and strategic goals, including measures of success. 
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  Copywrite, proofread and undertake graphic design of the ABSF Annual Update 
  Graphic design of the SSF Annual Update