Summary
Butchers are a critical channel for driving red meat sales and consumption; however, the sector faces ongoing labour shortages, declining apprenticeship numbers and fragmented communication across the trade. To strengthen trade confidence, capability and engagement, we will establish a consistent content and communications program that delivers practical, inspirational and relevant insights to butchers at all levels. Leveraging EDMs, podcasts, digital content, social media, ambassador partnerships and sponsorship programs, we will increase industry connection, encourage participation, and support business success across the independent butcher channel.
