D.GOA.2024 - Goat Trail summary
| Project start date: | 02 April 2024 |
| Project end date: | 30 June 2024 |
| Publication date: | 10 July 2026 |
| Project status: | Completed |
| Livestock species: | Goat |
| Relevant regions: | National |
Summary
Build awareness of Goat meat as a protein choice within the Australian foodie audience by creating Goat trail content to increase familiarity and trial of goat meat.
Engage with chef influencers and amplify recipe content via Rare Medium to demonstrate the versatility of goat meat.
Create a content piece 'The Goat Trail' to showcase Goat in foodservice across Sydney.
Objectives
Deliver 50k views of content
Drive awareness of Goat in Foodservice NSW
More information
| Project manager: | Tim Lau |
| Contact email: | reports@mla.com.au |
