D.MDP.2026 - Market Development Partnerships Australia FY26

Summary

MLA collaborated with Australian red meat businesses and their partners to:

- Build awareness and improve purchase preference of red meat products.
- Create customer loyalty and sustainable brand growth.
- Align and leverage MLA’s domestic marketing priorities and initiatives.

Objectives

- Grow or maintain the value of Australian red meat sales, with a particular focus on new customers or segments, new markets, or improved market share vs competitors across established markets.

- Improve the position/reputation of Australian red meat by strengthening perceptions or introducing innovative or higher quality products.

- Align with MLA’s Australian market strategy and marketing initiatives.

- Maximise/leverage levy investment through an external funding partnership model.