D.SBI.2025 - Strategic Business Initiatives FY25
| Project start date: | 01 July 2024 |
| Project end date: | 08 March 2026 |
| Publication date: | 24 July 2025 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Influenced customer decisions through thought leadership, category expertise, and red meat capability building. Engaged with key stakeholders and customers to enable collaboration and joint planning to align business plans that delivered implementation of customer growth initiatives.
Objectives
- Aligned strategic plans with key stakeholders
- Aligned investment behind joint initiatives + integration activities
- Validation of commercial benefits from activities (case studies)
- Contribution to achieving Beef and Lamb brand KPIs
More information
| Project manager: | Catherine Golding |
| Contact email: | reports@mla.com.au |
