D.VSI.2023 - Veal Schnitzel Day FY24
| Project start date: | 04 September 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 10 July 2026 |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
Get NSW consumers <35 to know that Veal is the OG Schnitzel by getting them to consider eating it on National Schnitzel day.
Australians love a schnitzel but unfortunately they choose Chicken. But why is that when Veal is the OG schnitzel. By trying to own ‘International Schnitzel Day' on September 9th, Veal can drive consideration and trial.
Objectives
Drive awareness of Veal as the OG Schnitzel
Build the association with Veal and International l Schnitzel day
Increase consideration for Veal on International Schnitzel Day
Drive consumers to Foodservice venues that have Veal Schnitzel on Menu
More information
| Project manager: | Tim Lau |
| Contact email: | reports@mla.com.au |
