M.COB.2501 - Country of Origin Branding EMEA FY25
| Project start date: | 09 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 October 2026 |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species |
| Relevant regions: | International |
Summary
MLA continues to leverage our presence across the EMEA region through targeted social media, maintaining and protecting our local ABL brand proposition. We aim to connect with partners and mediums that maximise our messaging reach during seasonal, religious, and festive occasions, aligning campaigns with peak purchase periods. Our key messages of quality, consistency and versatility are illustrated to set Aussie Beef and lamb apart.
Objectives
Through our existing platforms we will continue to maximise the reach and touchpoints with our EMEA consumers across our Aussie Beef and Lamb social media and digital platforms. Integrating an approach of PR and social media, our key messages focus on the attributes that drive awareness of Aussie red meat to increase preference.
More information
| Project manager: | Scott Walker |
| Contact email: | reports@mla.com.au |
