N.TBD.2601 - Targeted Business Development - North America
| Project start date: | 01 July 2025 |
| Project end date: | 30 June 2026 |
| Publication date: | 12 March 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
This project involved activity to drive preference for Australian beef, lamb and goat in the retail and foodservice channels. Programs targeted specific organisations in North America that were considered to be a stronger likelihood of purchasing Australian red meat.
Objectives
Conduct programs to engage with target businesses. Meet with meat buyers and those who influence them. Deliver targeted communciations programs to these organisations with the aim of converting them to purchasing Australian red meat for the first time or increasing the volume if they purchase already
More information
| Project manager: | Paul da Silva |
| Contact email: | reports@mla.com.au |
