S.TBD.2601 - SEA Business development 2026
| Project start date: | 30 June 2025 |
| Project end date: | 29 June 2026 |
| Publication date: | 21 October 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species |
| Relevant regions: | International |
Summary
This project delivered targeted trade marketing and business development initiatives with key retail and foodservice partners across South-East Asia (SEA). Given the competitive landscape, MLA has been strengthening engagement with key importers, modern retailers and foodservice partners to drive premium positioning and grow the overall category. The activities were designed to increase awareness, preference and demand for Australian red meat within modern trade channels, support category growth, and drive increased red meat consumption across emerging markets.
Objectives
The project contributes to MLA strategic plan 2026–30 pillar of driving demand through marketing. Business development and targeted key account support aim to grow demand, preference for Australian red meat and embed 'Aussie' culture in SEA markets.
More information
| Project manager: | Valeska |
| Contact email: | reports@mla.com.au |
