V.ISC.2515 - ISC Media Relations Support

Summary

Integrity Systems Company (ISC) partnered with a public relations (PR) and media agency to deliver targeted PR, media and communications support around the introduction of the European Union Deforestation Regulation (EUDR). The project focused on increasing industry understanding of the new requirements and clarifying what they mean for Australian red meat supply chains. Through strategic messaging, stakeholder-aligned content, and proactive media outreach, the campaign helped position ISC as a trusted source of information. The collaboration ensured producers and supply chain partners had clear, accessible guidance ahead of upcoming regulatory milestones. Overall, the project strengthened ISC’s visibility and credibility in a complex global policy space.

Objectives

• Delivered clear, consistent messaging to raise awareness and understanding of EUDR across the Australian red meat industry
• Developed PR and media assets that supported ISC’s role as a trusted, authoritative voice on traceability and deforestation-related requirements.
• Secured proactive media opportunities and engagement to broaden reach and ensure timely dissemination of key information.
• Streamlined communications to help producers and supply chain partners navigate EUDR expectations with confidence.