MSA is in a position to drive what Rod Polkinghorne (pictured left) believes is the next evolution in the beef industry, resulting in consumers buying meat based on meal outcomes rather than cut.

This project was commissioned by MLA, through Rod Polkinghorne, to establish the feasibility of developing a standardised flavour testing protocol linked to consumer response data comparison, working with Texas Technical University (TTU).

​Contractor: Rod Polkinghorne and Judy Philpott,Polkinghorne's Pty Ltd Summary: This project was established to utilise the experience of the consultants to support the development and further enhancement of MSA and its eating quality programs. The consultant, at the direction of MSA personnel, was tasked with; providing input into strategic development...

​Contractor: Ray Watson,Polkinghorne's Pty Ltd Summary: The MSA model is a world leading eating quality program. MSA model development, whilst beneficial to various enterprises, is critical to achieving the MISP 2020 key priority indicators (KPIs). Continual development of the MSA model occurs after research is conducted and results are endorsed...

Nine scientific research papers published today (April 17) in the world-renowned journal Animal Frontiers have confirmed the critical role red meat and livestock play in society, arguing that animal agriculture is key to the challenges around climate change and global food security.

Did you know that MLA is actively investigating the diversity between meat and plant-based protein products available in the Australian market?

This agreement has led to the development of Shiny Apps for Heat Mapping, MSA Producer Awards, Beef Eating Quality Insights Report, BDO Toolbox as well as any other analytical capabilities for MSA funded research. It has also delivered statistical training to company staff to develop the data handling/analysis skills of...

The growing appetite for information about the role of genetics in improving productivity and profitability in the red meat industry has seen close to 350 participants register for the Livestock Breeding and Genetics Forum in Brisbane next week.

Technology, data, adoption and linking genetics to the prediction of consumer outcomes will be the focus of the Livestock Breeding and Genetics Forum to be held in Brisbane on 21 February 2018.

In an effort to address declining lambing percentages in local flocks, a group of Dorper producers on SA’s far-west coast participated in a Meat & Livestock Australia-funded Producer Demonstration Site (PDS).