FMD & LSD
 

Popular services

LPA & NVDS

LPA & NVDS

The Australian livestock industry’s on-farm assurance program.

Visit www.integritysystems.com.au
NLIS

NLIS

Australia’s world-leading system for the identification and traceability of livestock.

Visit www.integritysystems.com.au
MSA

MSA

Improving the eating quality and consistency of beef and sheepmeat.

Learn more about MSA
MLA weather

MLA weather

Access all of MLA's weather services.

Learn more about MLA weather
myMLA

myMLA

Access content and services tailored to you.

Learn more about myMLA
Membership

Membership

Become an MLA member today.

Learn more about MLA membership

Reporting on 50 saleyards and producing 70 market reports per week

Reporting on 50 saleyards and producing 70 market reports per week

The 2024 Summer Lamb ad is here!

The 2024 Summer Lamb ad is here!

Summer is a key time for Australians to get together with friends and family over a meal or barbeque. To capture this important occasion, the campaign aims to create talkability for the Lamb brand.

Both Bloody Delicious

Both Bloody Delicious

Australian beef and lamb have joined forces for the first time in a new push to drive consumption this Summer. In a new marketing campaign these two iconic red meats are pairing up to highlight the great opportunity for shoppers to purchase beef and lamb.

Growing demand for red meat in more than 100 global markets

Contributing to producer profitability, sustainability and global competitiveness.

Growing demand for red meat in more than 100 global markets

Driving innovation on and off-farm

Research, development & adoption

Research, development & adoption

MLA invests in research, development and adoption projects with a wide range of partners including producer groups and research organisations.

Extension, training & tools

Extension, training & tools

MLA supports extension and training opportunities with events and practical information, tools and calculators to assist producer decision making.

Research priorities - get involved

Research priorities - get involved

MLA’s regional consultation process empowers producers to directly influence the on-farm research areas their levies are invested in.

Investing in world-class research, development and marketing

GRASSFED CATTLE

GRASSFED CATTLE

MLA is investing $62.4m on behalf of grassfed cattle producers.

GRAINFED CATTLE

GRAINFED CATTLE

MLA is investing $13.8m on behalf of grainfed cattle producers.

SHEEP

SHEEP

MLA is investing $40.4m on behalf of sheepmeat & lamb producers.

GOAT

GOAT

MLA is investing $0.5m on behalf of goat producers.