Richard Norton to depart MLA

Richard Norton to depart MLA

MLA has announced that Managing Director Richard Norton will leave MLA on 7 December to take up a role as General Manager Network with Elders.

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New Good Meat online platform shares red meat’s story

New Good Meat online platform shares red meat’s story

MLA has launched a new online platform that provides consumers with an open and trusted source of information about the production of beef, sheep and goat meat in Australia.

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Register now for Red Meat 2018

Register now for Red Meat 2018

Australian red meat producers and stakeholders are invited to attend Red Meat 2018 in Canberra – with registrations now open and a strong program of activities unveiled.

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Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

Market Information

EYCI (¢/kg cwt)

EYCI (¢/kg cwt)
'16 '17 '18

NTLI (¢/kg cwt)

NTLI (¢/kg cwt)
'16 '17 '18

About your levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA is investing $60.7m on behalf of grassfed cattle producers in 2017-18.

Grainfed Cattle

MLA is investing $11.0m on behalf of grainfed cattle producers in 2017-18.

Sheep

MLA is investing $37.0m on behalf of sheepmeat and lamb producers in 2017-18.

Goats

MLA is investing $0.8m on behalf of goat producers in 2017-18.

Supply Chain

MLA invested $46.3m on behalf of supply chain levy payers in 2017-18.

Latest Marketing Campaign

The new Spring Lamb marketing campaign ‘Too Easy’ has been developed to inspire people aged 18-44 years to eat lamb more often, by challenging the perception that lamb is hard to cook and not suitable for an everyday option.

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News

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