Building the Australian prime lamb industry

Promise

A domestic and export lamb industry with a combined value of at least $2 billion by 2000 and $2.8 billion by 2005.

Progress

Changing consumer and industry attitudes and behaviours; increased demand for lamb products; broad industry participation in extension activities; widespread adoption of information and tools, and on-farm implementation of R&D outcomes.

Performance

The $639 million invested by MRC, AMLC and MLA between 1991 and 2007 has had a positive influence on lamb production, industry and consumer attitudes, contributing to increased turn-off of larger, leaner carcases; increased consumer demand; higher returns; and $1.39 to $2.39 billion in industry value added at the farm gate.

Read the full increasing cost efficiency & productivity - on-farm/aggressive promotion in the market place document

Reference documents

• An evaluation of domestic and US lamb marketing CIE 2008
• An evaluation of lamb on-farm programs CIE 2008
• Lamb Industry Strategic Plan LISP, 1998
• Valuing Australian Lamb, Lange Analysis P/L
• NSW Department of Primary Industries Interview 14 April 2008 Fogarty, N 2008
• Outcomes of MLA's livestock production R&D development, MLA, Harris, J & Ryce, C 2005
• Economic evaluation of lamb production RD&E investment 1990/91-2007/08 Final Report, MLA 2008
• G&G Program report, Price, R 2008
• MLA Awareness & Adoption KPI evaluation 2007, Axiom Research 2007
• October 2007 to January 2008 MLA tracking presentation, Millward Brown 2008
• Lamb tracking 2002, The Leading Edge 2002
• July-September 2007 tracking presentation, Millward Brown 2007