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Building the Australian prime lamb industry

Promise

A domestic and export lamb industry with a combined value of at least $2 billion by 2000 and $2.8 billion by 2005.

Progress

Changing consumer and industry attitudes and behaviours; increased demand for lamb products; broad industry participation in extension activities; widespread adoption of information and tools, and on-farm implementation of R&D outcomes.

Performance

The $639 million invested by MRC, AMLC and MLA between 1991 and 2007 has had a positive influence on lamb production, industry and consumer attitudes, contributing to increased turn-off of larger, leaner carcases; increased consumer demand; higher returns; and $1.39 to $2.39 billion in industry value added at the farm gate.

Read the full increasing cost efficiency & productivity - on-farm/aggressive promotion in the market place document

Reference documents