Red meat nutrition marketing
Sustain domestic demand for red meat; research the impact of red meat diets on health and wellbeing.
Increased demand for red meat; increased domestic consumer expenditure; increased knowledge of health benefits associated with including red meat in the diet.
The $43 million invested by MLA's Nutrition program (2001-07) maintained consumer and HCP confidence in red meat despite ongoing challenges, and is likely to have contributed substantially to increasing demand for beef and lamb.
- Dangar Tracking study 1997 and 1999 Red meat consumer impression points 2007
- Dairy Australia 2004, Food of Life Post Campaign Tracking Research Study (Wave 2)
- An evaluation of MLA's red meat nutrition program
- Changes in red meat attitudes and behaviours over time
- Inside story knowledge management November 2006 Awareness usage and attitude study for the CSIRO Total Wellbeing Diet
- Noakes, M et al, 2005, American Journal of Clinical Nutrition, Vol. 81, pp1298-1306
- MLA communication campaign with GPs
- The role of red meat in healthy Australian Diets, Meat & Livestock Australia 2001
- GP quantitative results May 2006