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Red meat nutrition marketing


Sustain domestic demand for red meat; research the impact of red meat diets on health and wellbeing.


Increased demand for red meat; increased domestic consumer expenditure; increased knowledge of health benefits associated with including red meat in the diet.


The $43 million invested by MLA's Nutrition program (2001-07) maintained consumer and HCP confidence in red meat despite ongoing challenges, and is likely to have contributed substantially to increasing demand for beef and lamb.

Read the full enhancing the nutritional reputation of red meat document

Reference documents