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Live streaming a first for MLA AGM

03 November 2015

At this year’s MLA Annual General Meeting (AGM) producers will be able to watch their company's AGM, regardless of their location, with the event live streamed for the first time.

Producers need to register through the MLA website for online access to the MLA Producer Forum and the Managing Director and Chair's address during the AGM.

The AGM will be held on Tuesday 10 November 2015, at 2pm in the 'Chelsea Boardroom', 85-87 North Quay, Mercure Hotel, Brisbane. The Producer Forum starts at 11am in the same location.

MLA is the marketing and research and development body for Australia’s red meat industry with almost 50,000 members.

MLA Managing Director Richard Norton said it was crucial that as a producer-owned organisation, members had every chance to be involved in how their levies were invested and setting the future direction of MLA. 

At the AGM, members will also be asked to vote on the appointment of three first-time nominees as MLA Directors, and for the first time cattle producer members will elect an additional grassfed cattle representative to the Board Director Selection Committee.

Levy payers will also be able to ask questions at the AGM or submit questions online, prior to the event, via the MLA website.

“Voting, and submitting questions are important ways that producers can be directly involved and we want our members to have greater input into the company’s direction than ever before,” Mr Norton said.

At the 11am Producer Forum key senior MLA staff will provide an overview of levy investments across the business – from research and development, marketing and international business areas.

The agenda for the MLA producer forum and AGM:

8.00am Red Meat Advisory Council (RMAC) Forum

10.30am Morning tea and registration opens for MLA AGM

11.00am MLA Producer Forum, hosted by MC Geoff Maynard, current MLA Board member and CQ producer

11.05am Red meat in the 21st century - modernising the beef and sheepmeat industries
Dr Alex Ball, General Manager - Red Meat Innovation

11.20am The path to productivity through on-farm R&D
Dr Matthew McDonagh, General Manager – On-farm Innovation and Adoption

11.35am MSA - driving profit to farm-gate
Dr Jane Weatherley, General Manager – Livestock Productivity, and James Bjorksten, cattle producer, Yeoval NSW

11.55am Australian red meat - centre stage in the global market
Lisa Sharp, General Manager – Central Marketing and Industry Insights and Michael Finucan, General Manager – International Marketing

12.25pm Panel session with all speakers

1.00pm Lunch

2.00pm MLA AGM – Chair and Managing Director’s address, Director elections, election of the additional cattle representative to the Selection Committee voting, questions to the Board

4.30pm AGM concludes followed by post-AGM barbecue for all attendees

MLA members not attending the AGM can still vote by proxy or attorney – by completing and returning their proxy form by post or online at by 2pm (Qld time) this Sunday 8 November.

For replacement member proxy forms email or call 1800 675 717.

  • Pre-registration for live streaming is essential. For more information and to register, visit
  • Members can also submit questions to the AGM ahead of the event.
  • Recordings of the presentations will be available on the MLA website following the event.