MLA to focus on fostering prosperity at Beef Australia 2018
As a principal partner of the Australian beef industry’s flagship event Beef Australia 2018, MLA will be bringing a strong program to Rockhampton that focuses on fostering beef’s prosperity from the consumers’ fork right back to the farm.
Showcasing Australian Beef’s versatility and convenience
Meat & Livestock Australia’s (MLA) has launched a fresh round of beef marketing activities under its domestic Beef marketing platform ‘Australian Beef the Greatest’ focusing on promoting the convenience and versatility of Australian beef – particularly as a mid-week meal option.
Bird's eye view
Darren Swain’s drone usage may have started as a hobby, but it didn’t take him long to realise the Phantom 4 Pro had practical applications.
Investing in red meat's future
Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.
Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.
The new regional consultation model gives producers direct input into MLA’s R&D priorities.
Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.
MLA Donor Company Ltd facilitates non-levy investments in R&D innovations across the supply chain.READ MORE
About your levy
Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.
MLA is investing $60.7m on behalf of grassfed cattle producers in 2017-18.
MLA is investing $11.0m on behalf of grainfed cattle producers in 2017-18.
MLA is investing $37.0m on behalf of sheepmeat and lamb producers in 2017-18.
MLA is investing $0.8m on behalf of goat producers in 2017-18.
MLA invested $46.3m on behalf of supply chain levy payers in 2017-18.
Latest Marketing Campaign
Meat & Livestock Australia (MLA) has launched a fresh round of beef marketing activities under its domestic Beef marketing platform ‘Australian Beef the Greatest’ focusing on promoting the convenience and versatility of Australian beef – particularly as a mid-week meal option.
One stop fork to farm shop at MLA’s Beef Australia Trade Site
Drones, robots, processing technology – visitors to MLA's site at Beef Australia 2018 will have a chance to see all the latest ‘fork to farm’ innovations and meet with the researchers behind them.Read More