13
Dec 2023
New 'Both Bloody Delicious' campaign
Learn more
Feedback - Spring 2023
Read the spring edition of Feedback
Offline eNVD app consignments are here
Learn more
Latest news
Highest cattle yardings in four years
08 December 2023
Insights for the Australian red meat and livestock sector from COP28
08 December 2023
Upcoming Events
Popular services
LPA & NVDS
The Australian livestock industry’s on-farm assurance program.
Visit www.integritysystems.com.au
NLIS
Australia’s world-leading system for the identification and traceability of livestock.
Visit www.integritysystems.com.au
Reporting on 50 saleyards and producing 70 market reports per week
Reporting on 50 saleyards and producing 70 market reports per week
Both Bloody Delicious
Both Bloody Delicious
Australian beef and lamb have joined forces for the first time in a new push to drive consumption this Summer. In a new marketing campaign these two iconic red meats are pairing up to highlight the great opportunity for shoppers to purchase beef and lamb.
Independent Performance Review
Independent Performance Review
Red meat and livestock industry stakeholders are invited to participate in an independent performance review of Meat & Livestock Australia (MLA), which is currently underway.
Growing demand for red meat in more than 100 global markets
Contributing to producer profitability, sustainability and global competitiveness.
Driving innovation on and off-farm
Research, development & adoption
MLA invests in research, development and adoption projects with a wide range of partners including producer groups and research organisations.
Extension, training & tools
MLA supports extension and training opportunities with events and practical information, tools and calculators to assist producer decision making.
Research priorities - get involved
MLA’s regional consultation process empowers producers to directly influence the on-farm research areas their levies are invested in.
Investing in world-class research, development and marketing
GRASSFED CATTLE
MLA is investing $62.4m on behalf of grassfed cattle producers.
GRAINFED CATTLE
MLA is investing $13.8m on behalf of grainfed cattle producers.
SHEEP
MLA is investing $40.4m on behalf of sheepmeat & lamb producers.
GOAT
MLA is investing $0.5m on behalf of goat producers.
