MLA to focus on fostering prosperity at Beef Australia 2018

MLA to focus on fostering prosperity at Beef Australia 2018

As a principal partner of the Australian beef industry’s flagship event Beef Australia 2018, MLA will be bringing a strong program to Rockhampton that focuses on fostering beef’s prosperity from the consumers’ fork right back to the farm.

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Showcasing Australian Beef’s versatility and convenience

Showcasing Australian Beef’s versatility and convenience

Meat & Livestock Australia’s (MLA) has launched a fresh round of beef marketing activities under its domestic Beef marketing platform ‘Australian Beef the Greatest’ focusing on promoting the convenience and versatility of Australian beef – particularly as a mid-week meal option.

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Bird's eye view

Bird's eye view

Darren Swain’s drone usage may have started as a hobby, but it didn’t take him long to realise the Phantom 4 Pro had practical applications.

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Investing in red meat's future

Meat & Livestock Australia Ltd (MLA) strives to be the recognised leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers.

Working in collaboration with the Australian Government and wider red meat industry, MLA's mission is to deliver value to levy payers by investing in initiatives that contribute to producer profitability, sustainability and global competitiveness.

The new regional consultation model gives producers direct input into MLA’s R&D priorities.

Meat & Livestock Australia Ltd (MLA) is a producer-owned, not-for-profit organisation that delivers research, development and marketing services to Australia's red meat industry.

Market Information

EYCI (¢/kg cwt)

EYCI (¢/kg cwt)
'16 '17 '18

NTLI (¢/kg cwt)

NTLI (¢/kg cwt)
'16 '17 '18

About your levy

Click on the icons below to find out more about how MLA invests in research & development and marketing on behalf of producers. Funding comes from transaction levies paid on livestock sales, the Australian government and voluntary contributions from industry partners.

Grassfed cattle

MLA is investing $60.7m on behalf of grassfed cattle producers in 2017-18.

Grainfed Cattle

MLA is investing $11.0m on behalf of grainfed cattle producers in 2017-18.

Sheep

MLA is investing $37.0m on behalf of sheepmeat and lamb producers in 2017-18.

Goats

MLA is investing $0.8m on behalf of goat producers in 2017-18.

Supply Chain

MLA invested $46.3m on behalf of supply chain levy payers in 2017-18.

Latest Marketing Campaign

Meat & Livestock Australia (MLA) has launched a fresh round of beef marketing activities under its domestic Beef marketing platform ‘Australian Beef the Greatest’ focusing on promoting the convenience and versatility of Australian beef – particularly as a mid-week meal option.

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News

Unlocking herd potential
19 Apr 2018

Unlocking herd potential

Rodney and Paula Wright (pictured) used MLA's Breeding EDGE program to lift production in their beef enterprise. Here are their top tips to help you unlock the full potential of your breeding herd.

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