MLA’s community programs help foster the prosperity of the Australian red meat and livestock industry and are designed to demonstrate that our producers are ethical and responsible custodians of livestock, land and natural resources.
Each program highlights how Australia sets the standard for world-class animal health, welfare, biosecurity and production practices. They also demonstrate leadership in sustainability and deliver on community expectations in the areas of land, water, biodiversity and climate variability.
To ensure the community recognise the vital role our industry plays in food production and trust us to deliver high value, high quality products and feel good about eating red meat.
Community programs are delivered across three communication streams under the Australian Good Meat brand.
- Community education – providing trusted information and targeted communications through a dedicated online platform (goodmeat.com.au) and its associated social media channels to inform consumers about the production of red meat and livestock in Australia.
- Community engagement – strategic partnerships with targeted community events to inform consumers about the provenance of Australian red meat, enhance community confidence in the industry and promote red meat consumption by sharing red meat’s versatility.
- School education – engaging schools and teachers through the development of teaching resources on red meat and livestock production which align with the national curriculum.
- Advocacy - producer advocacy underpins the community programs strategy. Red meat producers and industry advocates participate in all three communication streams to build awareness, understanding and appreciation of the Australian red meat and livestock industry.
MLA’s curriculum-linked virtual classrooms are one of the most effective and valuable resources in our portfolio of community programs. They’re free and interactive, enabling students to engage with Australian red meat producers live on video stream. Students can see and hear what producers do on-farm while taking part in educational activities and quizzes, and can even interact with other schools.
Learn more about taking part in our virtual classrooms at mlavirtualexcursions.com
Your Expert Classroom video series
In Term 2 2020, MLA will be trialling a new curriculum-linked program tailored to ‘learning from home’ for students aged 5–14 years, as many parents struggle to find the balance between working from home and home-schooling their children.
Your Expert Classroom includes four parts: a series of educational videos, in-home activities, livestream video Q&A with a farmer and an online marketing program targeting parents and teachers. This program covers topics such as environment, sustainability, animal welfare and the use of technology in agriculture (particularly within the red meat supply chain). Teachers will be able to adapt these activities to suit their online classroom needs and continue to use them once schooling returns to normal.
Get Kids Cooking
Get Kids Cooking is a program that teaches children ages 5–13 how to cook and appreciate red meat as part of a healthy balanced diet. These cooking classes are held at schools and key community events such as royal shows. A food presenter leads the class through a step-by-step process as they prepare selected recipes where beef, lamb or goat is the hero of the dish. Participants taste the recipes cooked and hear from producers about sustainable beef and lamb production.
The Good Meat education hub hosts a variety of resources available for download by teachers and students from years K–10. These include:
- national curriculum study guides
- classroom posters
- lessons and activity sheets
- interactive board games.
Careers expos and conferences
Members of the MLA Community team attend various careers expo events, industry events and teacher-facing conferences. Here we encourage and promote careers within the red meat industry and aid teachers with the resources they need to talk about the red meat industry in schools.
Facilitating producers’ and industry advocates’ participation in each of the above communication streams builds awareness and provides an understanding and appreciation of the Australian red meat and livestock industry.
MLA’s advocacy program aims to promote a collaborative, united livestock sector by providing opportunities for red meat producers and industry stakeholders to represent the red meat industry through positive and effective community engagement.
It’s important for the industry to provide trusted, authentic and targeted information about red meat production to consumers who are becoming more interested in how their food is produced. Producer advocates sharing ‘the story of red meat’ creates an authentic dialogue where producers debunk many of the ‘untruths’ which surround the red meat livestock industry.
To learn more visit ‘promoting the industry’.
Got a question about MLA’s community programs?
MLA Community and Industry Engagement Manager
MLA Community Engagement Officer