Australian Beef. The Greatest
Australian Beef provides consumers with tips, techniques, nutritional facts and of course recipe ideas to enjoy the greatest meat on earth.
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Back to Marketing beef & lamb
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Domestic marketing
The Australian domestic market is the largest market for Australian beef and sheepmeat.
Building and sustaining domestic demand is a core focus for MLA.
Marketing activities undertaken on behalf of the Australian red meat industry are focused on the consumer - the primary source of demand. These activities also focus on areas of demand generation, where it is unfeasible for individual enterprises to take the initiative, either through lack of commercial incentive or insufficient resources.
MLA's three major consumer marketing campaigns are:
Consumer Websites
Share the Lamb
Share the Lamb makes it easy for consumers to enjoy Australian Lamb at its best. Here you'll find tips, techniques, recipes and nutritional facts about Australian Lamb.
Other resources
Partnerships
Sponsorships
Australian Beef set to sizzle on MasterChef Australia.
The impacts of COVID-19 on the Australian domestic market
How is MLA pivoting marketing activities at this time?
