Market research

MLA provides valuable information on market and consumer behaviour for the red meat industry.

Consumer and trade research projects also ensure red meat demand increases through MLA's marketing programs.

Consumer and trade research projects include:

  • Consumer attitudes
  • Campaign research
  • Third party attitudes
  • Trade development
  • Market indices

Market research findings are communicated to the industry via:

  • Monthly meat purchasing reports
  • Market briefs
  • Trade newsletters
  • Ad-hoc reports and presentations
  • Media releases

MLA research projects

Last Night's Dinner

This research was undertaken to gain an in-depth understanding of Australian consumers' dinner habits with a focus on meal preparation in the home. This provided a greater understanding of the types of meals Australians are preparing, why they are preparing them and the meal components. The research also provided an insight into the context surrounding the diner's and meal preparer's attitudes towards health, nutrition and cooking.

Read the Last Night's Dinner report

Connected cooking

This research explored the changing influences on Australian cooking behaviours and getting media to connect to consumers who are increasing connected to technology while seeking out what they cook.

Read the Connected Cooking report

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