Research & Development
Search MLA's R&D Reports
2010 Domestic Research Program
This job number refers to the entire financial year 2009-2010, and the reserach programs commissioned during that period relating to...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle
Whole carcass map – an alternate high value model for fabrication based on nutritive values
‘Personalised nutrition’ is becoming a key driver for food choice, and some consumers specifically select foods that are nutrient-dense. This...Sheep | Lamb | Grassfed cattle | Grainfed cattle | National
The effects of consumer attitudes and behaviour on the red meat and livestock industries
This study examined industry-specific and general public attitudes toward animal welfare, health, and environmental issues in the red meat industry...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
MLA has worked with Millward Brown since 2006 to provide a consistent methodology and questionnaire that allows MLA to continuously measure and trend...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle
Subscription to syndicated Shopper Tracker research
(Advantage) Shopper Tracker is a research provider that focusses on the shopper and the point of purchase at retail. Data...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
Brand Health Tracking 2014 - 2015
Track brand health and equity of Beef and Lamb against competitors (pork, fish and chicken). Review consumer reaction to MLA...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle
Domestic Ad-hoc Consumer Insights projects 2014 - 2015
Beef and Lamb U&A - Learning from Usage & Attitude Matrix data (TNS Global) You're Better on Beef - New...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle
Meat mood map: Investigate sensory red meat cues (by cut) and their effect on consumer choice and wellness (mood)
Meat mood map aims to identify consumers who seek to choose food to improve their physical and mental (emotional state/mood)...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
Consumer sensory evaluation of stored product
This report relates to the extensive consumer testing of sensory samples prepared from a number of previous MSA research collections,...Grassfed cattle | Grainfed cattle | National
Unpacking the Experience More megatrend: Through the Lens of the Australian Red Meat Industry
An emerging consumer trend is for consumers to prioritise experiences over things. They engage directly with a product/service and in...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
MLA invests in both on-farm and off-farm research and development projects with a wide range of project partners, including producer groups, peak industry councils, the CSIRO, leading Australian universities and international research centres.
The R&D program is largely funded by producer levies, with matched funding from the Federal Government. Levies are also collected by the processing, lotfeeding and live export sectors, for investment in projects that support the red meat supply chain beyond the farm gate. Non-levy R&D funding is provided by industry partners through the MLA Donor Company.
In 2018–19 MLA invested $170.3 million in a range of research, development and adoption programs. This included $94.2 million invested through MLA Donor Company (MDC).