Marketing strategies improve lamb production profits
| Project start date: | 01 January 2004 |
| Project end date: | 01 July 2006 |
| Publication date: | 01 July 2006 |
| Project status: | Completed |
|
Download Report
|
Summary
Low returns for lamb because of poor quality carcases and the lack of marketing expertise among group members prompted members of the Lower North Lamb Marketing Group to conduct a Producer Research Support project. Group members estimate they have gained between $2 and $4 a head by adopting quality assurance, combining small lots and selling direct with improved feedback as a result of this project.
More information
| Project manager: | David Beatty |
| Primary researcher: | MLA |
