Summary
Making More from Sheep (MMfS) is a majority market extension program funded by Meat & Livestock Australia and Australian Wool Innovation. Phase II of MMfS commenced in Victoria with a business planning process in October 2010 and delivery from April 2011 until November 2013. Lyndon Kubeil from DEPI was the State Coordinator with responsibility for planning, project implementation, monitoring and evaluation. Delivery involving 40 partner organisations provided best practice management information and tools to sheep producers with target KPIs exceeded across all three tiers of engagement category. Seventy-five events were delivered to 3291 participants. Satisfaction and value scores averaged across all events measured 8.5 and 8.2 respectively. Eighty-nine percent of participants either have or intend to implement practice change as a result of their involvement.