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Brand Health Tracking 2014 - 2015

Project start date: 01 July 2014
Project end date: 30 June 2015
Publication date: 30 June 2015
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

​Track brand health and equity of Beef and Lamb against competitors (pork, fish and chicken).  Review consumer reaction to MLA advertising and marketing campaigns alongside competitors. Giving guidance on future marketing, creative development and channel selection direction for MLA.