V.ISC.2306 - myFeedback Video and Photography
Did you know MLA has launched a new feedback platform myFeedback, and has launched instructional videos available to facilitate the adoption of the new platform by industry.
| Project start date: | 31 May 2023 |
| Project end date: | 30 November 2024 |
| Publication date: | 04 January 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This project developed key video assets to be used in support of the promotion and adoption of the myFeedback system. The videos are helping producers and processors understand the operation of myFeedback.
Objectives
This project delivered video assets. This content is helping to:
• increase adoption and value perception of the myFeedback system
• familiarise producers, breeders and processors with the process they will undertake to adopt the new technology, reducing friction/resistance in the transition process
• communicate the business value of the integrity systems.
Key findings
No key findings. Videos delivered to be used to launch and promote myFeedback.
Benefits to industry
Videos developed to support adoption of myFeedback system and facilitate the use of the new platform. The feedback to processors and producers will help them make informed on-farm decisions for improvements.
MLA action
Videos are published and available on the MLA website and have been distributed to processors who could pass them on to their supply chain to launch and promote myFeedback.
Future research
No future investment required at this point in time.
More information
| Project manager: | Deanna Jones |
| Contact email: | Reports@mla.com.au |
| Primary researcher: | Sound Images Pty Ltd |
