E.CSR.2025- Community Sentiment Research Report
The Australian community have a positive perception and high levels of trust in the Australian red meat industry.
| Project start date: | 09 May 2025 |
| Project end date: | 31 December 2025 |
| Publication date: | 27 February 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
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Summary
Community sentiment research has been undertaken by a third-party researcher, Pollinate, since 2010 to understand the perceptions of Australian consumers towards the red meat industry. The research provides insights for research and development, producer practice change and communications to build trust and social capital in the red meat industry. The 2025 research indicated that the community have a positive perception towards the industry and relatively high levels of trust in the industry.
Objectives
Understand the community sentiment towards the Australian red meat industry. In particular perceptions towards animal welfare, environment and role of red meat in a healthy diet.
Key findings
The 2025 research indicated that the community have a positive perception towards the industry and relatively high levels of trust in the industry.
Benefits to industry
The research provides insights for research and development, producer practice change and communications to build trust and social capital in the red meat industry.
MLA action
Community Sentiment insights are used to refine community communications and guide the industry on research and adoption and practice change requirements.
Future research
Community Sentiment Research is undertaken annually May–June each year.
More information
| Project manager: | Samantha Jamieson |
| Contact email: | reports@mla.com.au |
| Primary researcher: | Pollinate |
