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Australian Lamb’s annual summer campaign
Australian Lamb’s annual summer campaign has launched, showing the country uniting over lamb - and laughs - after a year that has seen Aussies more divided than ever.
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Domestic (Australian) marketing
The domestic Australian market is the largest market for Australian beef and sheepmeat. Building and sustaining domestic demand is a core focus for MLA. Marketing activities undertaken on behalf of the Australian red meat industry are focused on the consumer.
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New lamb campaign unites Australians
Following its recent launch in the Australian domestic market, we spoke to MLA Group Marketing Manager, Andrew Howie, about the new Spring Lamb marketing campaign.
Industry news
25 September 2017
Behind the Australian Lamb campaign
Producing this year’s Australian Lamb campaign called for plenty of ingenuity amid the ongoing challenges of COVID-19 restrictions, as MLA Domestic Market Manager, Graeme Yardy explains.
Industry news
14 January 2021
Get ready to ‘meat’ the brand-new beef and lamb advertisement
Beef and Lamb Campaign 2023
Industry news
01 December 2023
Behind Australian Lamb’s summer campaign
A few days on from the launch of the Australian Lamb summer campaign, Graeme Yardy - Domestic Market Manager at MLA, shares how this year’s ad came together.
Industry news
13 January 2022
Q&A - MLA’s lamb campaign
MLA recently launched its latest lamb marketing campaign , encouraging everyone to celebrate Australia with lamb on the barbie.
Industry news
20 January 2017
Summer Lamb campaign hits major milestone
Isn’t it lambtastic! Summer Lamb campaign set to be most watched MLA lamb campaign of all time
Industry news
18 January 2023
Lamb, the ultimate social device: MLA Spring Lamb campaign
Meat & Livestock Australia (MLA) has launched a new advertising campaign showcasing lamb as the “ultimate social device”.
Industry news
16 September 2024
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