Following its recent launch in the Australian domestic market, we spoke to MLA Group Marketing Manager, Andrew Howie, about the new Spring Lamb marketing campaign.

Spring Lamb campaign 2019

A few days on from the launch of the Australian Lamb summer campaign, Graeme Yardy - Domestic Market Manager at MLA, shares how this year’s ad came together.

Beef and Lamb Campaign 2023

MLA recently launched its latest lamb marketing campaign , encouraging everyone to celebrate Australia with lamb on the barbie.

Online Summary

Producing this year’s Australian Lamb campaign called for plenty of ingenuity amid the ongoing challenges of COVID-19 restrictions, as MLA Domestic Market Manager, Graeme Yardy explains.

Meat & Livestock Australia’s (MLA) Spring Lamb campaign has launched with a new content series which aims to demonstrate the ease and versatility of cooking with lamb by celebrating local Aussie heroes with renowned Aussie chefs cooking them legendary lamb meals to say thanks for their inspiring work.