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Australian Lamb’s annual summer campaign
Australian Lamb’s annual summer campaign has launched, showing the country uniting over lamb - and laughs - after a year that has seen Aussies more divided than ever.
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Domestic (Australian) marketing
The domestic Australian market is the largest market for Australian beef and sheepmeat. Building and sustaining domestic demand is a core focus for MLA. Marketing activities undertaken on behalf of the Australian red meat industry are focused on the consumer.
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D.SML.2024 - Summer Lamb 2024 results
D.SML.2024 - Summer Lamb 2024 results D.SML.2024 D015795 https://mla.crm6.dynamics.com/main.aspx?appid=d0af61f3-7634-4860-854 ... Australian Lamb Summer Lamb 2024 Lamb ad 2024 Derek Lau reports@mla.com.au MLA recently revealed results from the Summer Lamb 2024 campaign:
Research & Development
15 September 2026
D.NEW.2024 - Campaign results
D.NEW.2024 - Campaign results D.NEW.2024 D015796 https://mla.crm6.dynamics.com/main.aspx?appid=d0af61f3-7634-4860-8547-64268d ... OnlineSummary Lamb occasions Lamb secondary campaign Derek Lau reports@mla.com.au Results have shown the 2024 lamb occasions campaign to
Research & Development
15 September 2026
Behind the Australian Lamb campaign
Producing this year’s Australian Lamb campaign called for plenty of ingenuity amid the ongoing challenges of COVID-19 restrictions, as MLA Domestic Market Manager, Graeme Yardy explains.
Industry news
14 January 2021
New lamb campaign unites Australians
Following its recent launch in the Australian domestic market, we spoke to MLA Group Marketing Manager, Andrew Howie, about the new Spring Lamb marketing campaign.
Industry news
25 September 2017
Get ready to ‘meat’ the brand-new beef and lamb advertisement
Beef and Lamb Campaign 2023
Industry news
01 December 2023
Q&A - MLA’s lamb campaign
MLA recently launched its latest lamb marketing campaign , encouraging everyone to celebrate Australia with lamb on the barbie.
Industry news
20 January 2017
Summer Lamb campaign hits major milestone
Isn’t it lambtastic! Summer Lamb campaign set to be most watched MLA lamb campaign of all time
Industry news
18 January 2023
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