Summer Lamb 2019 - New Australia-Land
Building on the new brand platform ‘Share the Lamb’, the integrated 2019 Summer Campaign set out to extend the ‘rosemary sprig’ to our neighbouring nation and bridge the divide over something everyone can agree on - Lamb.
The campaign features a new long-form advert, which takes us back to 1900 when Australia’s first Prime Minister, Edmund Barton, was finalising the Constitution Act to make New Zealand part of the Commonwealth. This actual historical moment then inspires two modern day Aussie politicians to connect both countries again.
The stage is then set for both nations to come together over a lamb barbecue, amongst a huge floating party in the middle of the Tasman Sea. The comical advert celebrates the best of both nations and joins us together in New Australia-Land.