Developing new markets and products

Promise

In partnership with industry, develop prototype technologies to a ‘market-ready’ standard that may provide value-added consumer products that increase the value.

Progress

New market opportunities for value-added products have been identified, demand for low-value cuts has increased, and advanced technology platforms have been developed to add value to the carcase.

Performance

The $20.9 million invested by MLA and its partners between 1998 and 2008 has underpinned the development of new value-added products for launch before 2015, delivering benefits valued between $94.4 million and $206 million with a benefit–cost ratio of 4.5:1 up to 9.9:1.

Read the full evaluation document - Developing new markets and products: The industry impact

References

• Ex-post evaluation of program 2.3 – Developing new markets and products cost–benefit analysis report, GHD, June 2011
• Measuring and communicating the industry impact of shelf stable technology, Pro and Associates Australia Pty Ltd, 2006
• Sizzle Steak – Final Report, MLA, May 2009
• Measuring and communicating the value of the creative butcher workshops, Symbio-Alliance, 2006
• Retailer technology solution report case study prepared for MLA, Monash University Business & Economics, 2005