Back to About MLA

Subscribe to MLA’s newsletters

Stay informed with the latest red meat and livestock industry news, events, research and marketing.

Sign up

Developing new markets and products

Promise

In partnership with industry, develop prototype technologies to a ‘market-ready’ standard that may provide value-added consumer products that increase the value.

Progress

New market opportunities for value-added products have been identified, demand for low-value cuts has increased, and advanced technology platforms have been developed to add value to the carcase.

Performance

The $20.9 million invested by MLA and its partners between 1998 and 2008 has underpinned the development of new value-added products for launch before 2015, delivering benefits valued between $94.4 million and $206 million with a benefit–cost ratio of 4.5:1 up to 9.9:1.

Read the full evaluation document - Developing new markets and products: The industry impact

References