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Developing new markets and products


In partnership with industry, develop prototype technologies to a ‘market-ready’ standard that may provide value-added consumer products that increase the value.


New market opportunities for value-added products have been identified, demand for low-value cuts has increased, and advanced technology platforms have been developed to add value to the carcase.


The $20.9 million invested by MLA and its partners between 1998 and 2008 has underpinned the development of new value-added products for launch before 2015, delivering benefits valued between $94.4 million and $206 million with a benefit–cost ratio of 4.5:1 up to 9.9:1.

Read the full evaluation document - Developing new markets and products: The industry impact