Improving eating quality
Differentiation of product quality leading to higher demand for Australian beef and lamb.
More than 2.4 million head of cattle and 5.4 million sheep have been graded under the Meat Standards Australia (MSA) quality system, which underpins 82 brands and more than 2,400 retailers and other end users.
A total industry investment estimated at between $319 million and $396 million for the 13-year period under review (1998-99 to 2010-11) is expected to return a total industry benefit of $1.45 billion in present value terms over 20 years to 2019-20. This represents a benefit-cost ratio between 3.7 and 4.5 to 1.