For Australian beef processor and branded beef business, Greenham, strong partnerships with producers are essential to meeting the animal welfare commitments set under their NEVER EVER (NE) Beef program, and to meeting the requirements of high-value customers, including those seeking to display a Certified Humane logo in the United States market.
More than 4,000 producers from across Tasmania, Victoria, South Australia, and NSW are now accredited under the NEVER EVER Beef program, including Shane and Claire Harris and family, who own and operate ‘Harris Farms’, an Angus breeding and trade cattle and prime lamb operation, running 2,000 head of cattle, at Dumbalk North, south-east of Leongatha in Victoria’s South Gippsland. Developed in response to growing market demand for traceable, premium grassfed beef, the NE program includes a set of animal welfare requirements, including limiting the use of antibiotics, mandatory pain relief during animal husbandry procedures, adherence to specific age limits for marking practices, stringent record keeping, and participation in third party audits. Greenham is actively working to support industry’s commitment to be carbon neutral by 2030 and is introducing an on-farm sustainability standard, which is aligned to the industry’s Australian Beef Sustainability Framework.
As Greenham’s Livestock Supply Chain Manager, Jessica Loughland explains that standing by your animal welfare and environmental stewardship claims demands a proactive and co-ordinated commitment across the value-chain.