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E-Harmony for bulls

21 March 2019

An online matchmaking tool to help commercial producers source the right bull for their cows is being developed by NSW Department of Primary Industries with co-funding from the MLA Donor Company.

Designed to work on computers, tablets and mobile devices, the decision support tool will allow producers to compare and benchmark online catalogued bulls available for sale, based on their genetic merit and how they fit the specific needs of individual enterprises.

The National Livestock Genetics Consortium (NLGC) taskforce supported the DeSireBull project as part of the portfolio targeting ‘doubling the annual rate of genetic gain in the commercial livestock value chain’.

According to the taskforce, the DeSireBull™ platform is an integral part of the genetics adoption strategy as it will simplify the bull selection process, increase the number of buyers who look to genetic performance information and, ultimately, improve herd performance.

Get involved

The tool is still in development and requires input from industry to be successful. Producers can assist in the development of DeSireBull by testing the trial platform and providing feedback through an online survey at: mvp.desirebull.com.au

More information:

Clara Bradford

E: cbradford@mla.com.au
mvp.desirebull.com.au