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Red Meat 2019 – Global Markets Forum

28 October 2019

The Global Markets Forum at Red Meat 2019 will feature an exciting lineup of speakers offering the latest insights on the expanding opportunities in Australia as well as navigating the complex global trading and marketing environment.

Red Meat 2019 is the industry’s flagship event and will be held in Tamworth, NSW on 18-20 November. The Global Markets Forum will feature from 9.00am – 12.00pm on Wednesday, 20 November.

The Global Markets Forum will feature two sessions:

Session 1: Expanding market opportunities in Australia

The domestic market is the largest and most valuable destination for Australian red meat; however, a changing demography and competitive pressures from other proteins remain intense. This session will share the latest Australian consumer insights and what’s needed to capture the fast changing demand, and how MLA executes its marketing underpinned by brand strategy and insights.

You will also hear a successful business case of breaking into major retail chains and unlocking new, high value occasions for beef – a clear demonstration of looking at new opportunities in developed markets.

Speakers include:

  • Scott Tolmie, Manager - Market Intelligence, Meat & Livestock Australia
    Australian consumer insights – growth drivers and opportunity areas to bring consumers to the table.
  • Emily Pullen, CEO, Jim’s Jerky
    Unlocking new opportunities in developed markets – a brand owner’s perspective.
  • Graeme Yardy, Domestic Market Manager, Meat & Livestock Australia
    Brand, strategy and activation – reinforcing the value and narrative of Australian red meat.

Session 2: Navigating the complex global trading and marketing environment

Australia is a relatively small producer in global terms but it is reliant on exports with more than 70% of production going to more than 100 markets.

We need to understand what affect the global trading environment has on us, who our consumer is – and adapt to deliver what they want. In this session, you will hear from one of Australia’s leading experts on latest global trade insights. Also, a producer who is successfully navigating the complex and challenging red meat markets and will talk about their path from understanding consumers and building a targeted value chain with local partners.

Speakers include:

  • Andrew Cox, International Business Manager - Japan and Korea, Meat & Livestock Australia
    Australia in global context – opportunities, risks and insights led marketing.
  • The Hon Andrew Robb AO, The Robb Group
    Geo-political trade disruption and what it means for the Australian red meat industry
  • Lachlan Graham, Co-CEO, Argyle Foods
    A producer’s journey from understanding consumers to delivering what our consumers want.