Research & Development
Search MLA's R&D Reports
Comsumer insights on healthy aging
With life expectancy increasing, there is interest in dietary strategies for achieving a longer, healthier lifestyle. Nutritional requirements increase for...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
Unpacking the Experience More megatrend: Through the Lens of the Australian Red Meat Industry
An emerging consumer trend is for consumers to prioritise experiences over things. They engage directly with a product/service and in...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
Domestic Ad-hoc Consumer Insights projects 2014 - 2016
Beef and Lamb U&A - Learning from Usage & Attitude Matrix data (TNS Global) You're Better on Beef - New...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle
Consumer sentiment research 2015
Annual community tracking is undertaken to explore teh Austrailan community's perceptions of the industry's environemntal and animal welfare performance. MLA...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
Insights 2 Innovation: Domestic Snacking Ethnographic Research
Within the overall food market, it is in the area of snacking and on-the-go meals that there continues to be...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle | National
Millward Brown domestic consumer tracking 2015-16
MLA track domestic consumer attitudes and perceptions, across proteins. This assists MLA to gain adeeper understanding of its campaigns across both...Sheep | Goat | Lamb | Grassfed cattle | Grainfed cattle
Consumer willingness to pay for blockchain verified lamb
Latitude 28° Produce (L28) is an Australian beef and lamb exporter with a focus on leveraging and developing technologies to...Lamb | National
MLA invests in both on-farm and off-farm research and development projects with a wide range of project partners, including producer groups, peak industry councils, the CSIRO, leading Australian universities and international research centres.
The R&D program is largely funded by producer levies, with matched funding from the Federal Government. Levies are also collected by the processing, lotfeeding and live export sectors, for investment in projects that support the red meat supply chain beyond the farm gate. Non-levy R&D funding is provided by industry partners through the MLA Donor Company.
In 2018–19 MLA invested $170.3 million in a range of research, development and adoption programs. This included $94.2 million invested through MLA Donor Company (MDC).