More growth, less gas

Location: Frankland River, WA

Enterprise: Mixed cropping and sheep enterprise – 17,000 Merinos for wool, live export and local markets

Producer: Emma Haynes

Emma HaynesWestern Australia producer Emma Haynes is one of more than 300 beef and sheep producers across Australia looking to boost their bottom line and reduce their environmental impact through the Farm300 program, initiated and managed by MLA and funded by the Australian Government.

Friday Feedback asks Emma about her experience with the Farm300 program.

 What motivated you to participate in Farm300?

A year ago, I returned to the family business, which involves my parents Frank and Denise, my brother Robert and my sister Andrea, who is completing an agribusiness degree with a view to taking on the marketing side of the enterprise. Although I grew up on the farm and visited regularly, this ‘career change’ has been a steep learning curve and therefore I am keen to expand my knowledge as much as I can. Farm300 presented a great opportunity to source information and learn from other producers.

Why are you interested in reducing emissions produced in your business?

I'm very conscious that the environmental impact of food production should be an area of real focus including an assessment of our carbon footprint and understanding new ways to reduce emissions. Farm300 presented a good opportunity to see how we, as primary producers, can take positive steps. As well as potentially increasing productivity and profitability, there could be opportunities to use our emissions reduction strategies as marketing tools.

What areas of enterprise are you targeting?

We see an opportunity to reduce the emissions intensity of our wool enterprise by increasing lamb percentages and weaner survival rates so our ewe flock can, ultimately, produce more product. We will also target quicker turn-off times for the lambs we send to live export. Improving nutrition and selecting the right genetics are tools we can use to achieve these goals.

What have you learned so far from Farm300?

I really like the link between reducing emissions intensity and productivity - it is good to have a positive approach to the challenges facing our industry.

Have you used any of the Farm300 calculators or other tools to assess your emissions profile?

Not yet, but our Farm300 coach, Ed Riggall, has shown us how the emissions calculators work. The next step will be applying them in our business. We want to make informed decisions by taking regular calculations and implementing farm management techniques to monitor the impact on our emissions.

Why is Farm300 important to producers and the wider industry?

It’s always interesting to get involved in industry groups like this, to learn about opportunities and to benchmark our business against others.

About Farm300

Farm300 is a two-year program due to finish in 2015 which aims to leave a lasting legacy by equipping producers and their advisors to:

  • Manage emissions on farm
  • Understand and respond to challenges from seasonal climate variability and longer-term impacts of climate changes
  • Potentially benefit financially from generating carbon credits
  • Minimise their environmental footprint

As part of Farm300’s focus on ‘real solutions’, farm advisors have enhanced their practical knowledge and skills, and in turn supported producers to introduce productivity measures that also reduce emissions.


Emma Haynes

Visit Farm300 to watch videos showcasing the journey of six producers participating in the program.

Farm300 is funded by the Australian Government and managed by MLA in partnership with the Australian Farm Institute, Australian Wool Innovation and Dairy Australia.


Frankland River, WA
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