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Boost your brand marketing

08 January 2020

Applications for funding through MLA’s Collaborative Marketing Program, known as CoMarketing, are now open for 2019-20.

Are you a red meat producer, exporter or processor undertaking marketing activities for a beef, lamb, veal or goat brand? You could be eligible to receive funding towards these activities. Find out more about MLA’s CoMarketing program and the eligibility criteria in the video below.

Where to apply

As the CoMarketing program is integrated with myMLA, you’ll need to ensure you have a myMLA account before applying.

Go to, select which option below applies to you and follow the steps:

  1. Already have a myMLA account?

    Simply select ‘Log in’ (top right corner) and enter your myMLA log in details to access the program.

    Once logged in, click on ‘Start Application’ in the top right hand corner of the page and follow the prompts to complete your application.

  2. Haven’t signed up to myMLA yet?

    Select ‘Create account’ in the top right corner and follow the one-off quick steps to creating an account.

    Once created, select ‘Log in’ on the top right corner of the page.

    Click on ‘Start Application’ on the top right hand corner of the page and follow the prompts to complete your application.

  3. Not sure if you have a myMLA account or not?

    Try entering your email address on the ‘Log in’ screen – if you have an account, it will be recognised. You can select ‘Forgotten your password?’ and an email will be sent to you to reset your password.

    If your email address was not recognised, see Option 2 above.

How to apply

The ‘How to apply’ video on the home page provides a quick step-by-step guide of the application process. There are ‘how-to’ videos on each page of the portal to help you.

MLA will review applications and advise you of budget approval and allocation by mid-June 2020.