Bring on Beef Australia 2021
18 February 2021
The nation’s premier beef exhibition, Beef Australia 2021, is on the horizon.
MLA is a principal partner of Beef Australia 2021 – held in Rockhampton from 2–8 May – and will have a prominent presence across the event, spearheaded by the MLA trade site.
The theme for the trade site is ‘redefining resilience’.
Why this theme? Resilience is a quality associated with Australian red meat producers who, for generations, have overcome hardships such as drought, fire, flood and troughs in trade.
What does it mean to red meat producers? In 2021 and beyond, resilience must evolve to fit a new set of challenges.
Looking ahead, resilience will allow the red meat and livestock industry to be agile and ambitious, to see adversity as opportunity, and to be competitive on the global stage. It will allow the industry to be innovative and lead the world in sustainability and delivering high value, high quality products to customers, consumers and the community.
In line with this philosophy, MLA’s trade site will showcase key MLA initiatives that are supporting a prosperous Australian beef industry as it redefines resilience.
Three things for your Beef Australia to-do list
MLA will host a program of activities at Beef Australia 2021, all aimed to educate, celebrate and immerse attendees into the beef value chain.
Here’s how you can join the action:
Dig deeper into data-driven technologies
Here, MLA’s General Manager – Research, Development and Adoption, Michael Crowley, gives a taste of what producers can expect at MLA’s display in the Ken Coombes Ag Tech Yards at Beef Australia.
“MLA will showcase investments from across the beef supply chain that focus on innovation and drive improved productivity to support the resilience of businesses into the future,” Michael said.
“Resilience in the future means sustainable production, it's a better connection with the customer and it's looking at how we tackle the big, complex issues for our industry.”
“Producers can learn how to use data such as eating quality, pasture management and genetic selection to connect the production system with the rest of the supply chain to improve efficiency and optimise production,” he said.
“When producers are making decisions, it’s important to use multiple data points to help inform those decisions.
“Data allows more precision in extensive production systems and enables producers to identify where they can create value.”