REGISTER NOW: MSA Excellence in Eating Quality Awards

With the first two events in the Meat Standards Australia (MSA) Excellence in Eating Quality Series kicking off last week in Wodonga and Launceston, producers and advisors are being reminded to register for the remaining free forums and awards being held across the country.  

Hosted by MLA, the series will travel to six states across the country, with each event featuring an interactive forum centred around the theme of ‘Growing and grading the greatest meat on earth’, followed by the awards ceremony.

Registrations are now open for the remaining four half-day forums, which are designed to equip producers with the tools to make practical on-farm changes to benefit their herd’s eating quality outcomes, the end consumer, and the profitability of the industry.

The awards are presented to top-performing MSA-registered producers and are based on MSA Index results for MSA graded cattle during the 2019-20 and 2020-21 financial years.

Awards will be announced in each state for Most Outstanding MSA Feedlot (with the exception of Tasmania), and two awards for Most Outstanding MSA Beef Producers, to recognise producers of both larger (Band 1) and smaller (Band 2) MSA consignments.

One producer from each state will also win the MSA Excellence in Eating Quality Progress Award for showing the greatest improvement in their MSA results since the last Awards series.

A new award will be presented to one producer in each state for the Champion MSA Index Carcase. This will be presented for an individual carcase that had the highest MSA Index in the state over the two-year period.

MSA Program Manager, David Packer, said the forums provide the opportunity for beef producers and others along the supply chain to hear from MLA and industry speakers on how to maximise value using the MSA program.

“The forums will detail the 2021 Australian Beef Eating Quality Insights (ABEQI) report as a tool to benchmark MSA performance against other producers and understand the on-farm production factors that influence beef eating quality,” David said.

Attendance at the events is free. Register for the remaining four events through the below links.

• NSW: Tuesday 8 March, Armidale City Bowling Club, 92 Dumaresq Street, Armidale. REGISTER NOW
• Queensland: Thursday 10 March, Explorers Inn Function Centre, 44778 Warrego Highway, Roma. REGISTER NOW
• SA: Tuesday 15 March, Robe Football Club Inc, 16 O’Halloran Street, Robe. REGISTER NOW
• WA: Thursday 17 March, Bunbury Entertainment Centre, 2 Blair Street, Bunbury. REGISTER NOW