MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry.
MLA is a service provider to the red meat industry, not an industry representative body or lobby group.
MLA is the declared industry marketing body and the industry research body under sections 60(1) and 60(2) of the Australian Meat and Live-stock Industry Act 1997, and is a public company limited by guarantee.
To be the recognised leader in delivering world-class research, development and marketing outcomes that benefit the Australian red meat and livestock industry.
To collaborate with stakeholders to invest in research, development and marketing initiatives that contribute to producer profitability, sustainability and global competitiveness.
We do this by:
- delivering research and development that contributes to producer profitability, sustainability and global competitiveness
- growing demand for red meat in Australia and overseas.
Industry and funding
MLA receives funding from transaction levies paid on livestock sales, the Australian Government and voluntary contributions from industry partners.
The levies are collected by the Australian Government on the sale of each head of cattle, sheep and goat sold under the Primary Industries (Excise) Levies Act 1999. Learn how producer levies are collected and invested.
How we deliver
MLA works in partnership with the red meat industry and the Australian Government to deliver marketing, research and development products and services to beef, sheep and goat producers, with the core purpose of fostering the prosperity of the red meat industry.