Foodservice and retail

As retailers and foodservice operators have a strong influence on consumer meal decisions, it is necessary to encourage and support the evolution of red meat retailing and menu innovation. MLA's retail and foodservice programs aim to increase industry standards in areas such as:

  • Food safety
  • Food presentation
  • Red meat quality
  • Customer service
  • Staff knowledge

In addition to this the program seeks to increase carcase utilisation and grow the use and awareness of Meat Standards Australia.

Red Meat Market Report Australia – Retail and Foodservice 2011 update

  • The Australian market is the largest and most stable market of Australian beef and lamb, though it was impacted by weaker consumer confidence and spending on meat in 2011.
  • MLA's estimates of consumer expenditure on red meat during 2011 suggests that Australian spending on beef fell 8% year-on-year, to $6.4 billion – following a 5% decline in utilisation and 3% fall in retail prices.
  • Australian expenditure on lamb increased 1%, as the 9% jump in retail prices offset the 7% fall in utilisation.

Download the full Red Meat Market Report Australia – Retail and Foodservice 

Australian Butchers Guild™

The Australian Butchers Guild (ABG) is a networking initiative for retail butchers designed to initiate knowledge sharing between retailers and improvements in business practices.

Trade marketing contacts



Graeme Yardy
Domestic Market Manager

Phone: 02 9463 9255

Garry McAlister
National Accounts Manager

Phone: 02 9463 9159
Mobile: 0411 680 500

Sam Burke
Business Manager - Foodservice/Corporate Chef

Phone: 02 9463 9303
Mobile: 0413 150 808

Doug Piper
Business Manager - Retail/Corporate Butcher

Phone: 02 9463 9358
Mobile: 0411 680 504

Mary-Jane Morse
Trade Communications Manager

Phone: 02 9463 9263
Mobile: 0409 290 052

Elisha Moran
Trade Marketing Executive - Retail

Phone: 02 9463 9188

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