Australian Butchers' Guild
Recapturing the ancient art & history of butchery
The independent butcher channel is evolving with the rise of newer formats at both ends of the market. Our aim is to build a fraternity for butchers where ideas can be shared and where butchers go back to being seen as true artisans and the fulcrum of the community.
Australia’s Independent butchers are pursuing growth opportunities by improving the fresh meat shopping experience and looking for ways to differentiate their meat offer through value adding and product positioning statements.
The aim of the Australian Butchers’ Guild is to bridge the gap between farm and shop and to support the continuing meat-education of independent butchers with annual activities comprising of industry supply chain tours, tours to innovative & aspirational butcher stores, value adding master classes and skills workshops.
Over 53% of independent butchers are already members with access to extended in-store marketing materials, promotional programs, educational resources, value adding master classes and networking opportunites.