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Meat Standards Australia (MSA)
MSA is a eating quality program that removes the need for consumers to have specialist knowledge of beef and sheepmeat.
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L.MSG.2408 - myMSA OM and grading sub-systems enhancements
The MSA system needs to be prepared for the use of objective measurement technology in processing plants - ensuring the continued integrity of the MSA system, and preparing the MSA program for greater automation.
Research & Development
01 September 2026
L.MSA.2603 - CMA: MSA Program costs Eating Quality FY26
L.MSA.2603 - CMA: MSA Program costs Eating Quality FY26 L.MSA.2603 D015829 https://mla.crm6.dynamics.com/main.aspx?appid=d0af ... associated with the Meat Standards Australia (MSA) Eating Quality R&D team and the MSA Pathways Committee for FY26. Funding supported
Research & Development
10 August 2026
Small operation, standout results: the power of consistency
For Victorian beef cattle producers Greg and Lynn Walsh, keeping consistency in best practice herd and land management on-farm has been the key to being recognised for their Meat Standards Australia (MSA) results.
Industry news
01 September 2026
L.EQT.1807 - Determining the impact of long distance road and rail transport on the eating quality of beef
Did you know that many northern Australian cattle have historically been ineligible for Meat Standards Australia (MSA) grading simply because transport times exceeded existing MSA limits?
Research & Development
07 August 2026
MSA Standards
MSA Standards
Marketing
11 May 2016
The secret behind a 99% MSA compliance rate
On a 40°C day in Queensland’s Elbow Valley, the staff and cattle at Canning Downs South feedlot remain oblivious to the slap of heat hitting the roof of their sheded enterprise.
Industry news
14 July 2026
MSA beef
Meat Standards Australia (MSA) is a beef, lamb and sheepmeat eating quality program that removes the need for consumers to have specialist knowledge of beef and sheepmeat.
Marketing
11 May 2016
MSA sheepmeat
Meat Standards Australia is a eating quality program for beef and sheepmeat, based on extensive consumer research.
Marketing
11 May 2016
msa-2021-abeqi
Other
11 May 2022

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