Meat Standards Australia
Meat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. The system is based on almost 800,000 consumer taste tests by more than 114,000 consumers from 11 countries and takes into account all factors that affect eating quality from the paddock to plate.
MLA supports MSA program participants through creating opportunities for businesses to adopt eating quality principles.
To learn more about the MSA program:
Phone: 1800 111 672