Meat Standards Australia

MSA_Graded_small.jpgMeat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. The system is based on almost 700,000 consumer taste tests by over 100,000 consumers from nine countries and takes into account all factors that affect eating quality from the paddock to the plate.

MLA supports MSA program participants through creating opportunities for businesses to adopt eating quality principles.

Learn more about the MSA program by clicking on the links below or contact:

Phone: 1800 111 672


2017 MSA Excellence in Eating Quality Awards

MLA is again hosting the Meat Standards Australia (MSA) Excellence in Eating Quality Awards as part of a series of national events to be held throughout September and October. 

The awards aim to raise awareness of MSA best management practice by recognising those producers in each state who consistently deliver superior eating quality beef for the benefit of consumers and the profitability of the industry. 

Each event will begin with a 'What Makes the Perfect MSA Index' forum from 2pm to 6pm, providing state-based updates and education on those aspects of cattle production that impact on the MSA Index, followed by the awards presentations. 

Follow this link for dates and program information

MSA Performance

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