Meat Standards Australia

MSA_Graded_small.jpgMeat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. The system is based on almost 800,000 consumer taste tests by more than 114,000 consumers from 11 countries and takes into account all factors that affect eating quality from the paddock to plate.

MLA supports MSA program participants through creating opportunities for businesses to adopt eating quality principles.

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For your fill of eating quality information, news and insights, subscribe now to MSA Making the Grade. The quarterly newsletter explains advancements to the MSA program, dives into the businesses of MSA users across the supply chain and keeps you up-to-date on useful research and tools.
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Learn more about the MSA program by clicking on the links below or contact:

Phone: 1800 111 672

Email: msaenquiries@mla.com.au

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